Every Episode
Stories From Real Practices
Showing all 24 episodes
Marketing · Ep 24 · Apr 29, 2026She Turned $300 in Ads Into Over $3,000Dr. Anne Gonzalez breaks down the $300 quiz ad campaign that brought in one patient worth over $3,000 in year one.
Mindset · Ep 23 · Apr 22, 2026The CEO Shift: A Transition Clinicians Don't Prepare ForNurse practitioner Monica McKitterick on growing a cash-pay NP practice to multiple locations and stepping into the CEO role.
Growth · Ep 22 · Apr 15, 2026From 100 to 1,500 Monthly Visitors: How SEO Built Her PracticeDr. Amanda Buduris shares how website copy, niche blogging and local search grew traffic to her private-pay therapy practice.
Growth · Ep 21 · Dec 1, 2025This Cash-Pay Practice Scaled Fully on a Pay-Per-Visit ModelDr. Kara Pepper on building a specialty cash-pay practice on per-visit pricing instead of a DPC membership model.
Growth · Ep 20 · Sep 17, 2025Fifty Cash-Pay Patients in Her First 90 DaysDr. Lyndsi Cress on the clear website, community groups and meet-and-greets that brought in 50 cash-pay patients fast.
Mindset · Ep 19 · Aug 6, 2025When the Plan “Fails,” Pivot.Dr. Rebecca Berens on launching a DPC with no patient panel, leaning on community groups and adjusting her niche as she grew.
Mindset · Ep 18 · Jun 9, 2025You Don’t Need More Patients, You Need a Clearer VisionDr. Sonia Singh on how niche clarity, pricing decisions and lean automation shaped her solo micro practice in Houston.
Marketing · Ep 17 · May 7, 2025Followers to Patients: How Instagram Fueled Her First 50 PatientsDr. Jade Norris on using Instagram to win her first patients, then growing through referrals, reviews and employer partners.
Growth · Ep 16 · Apr 23, 2025Your Practice on Autopilot: Running a Practice Without StaffDr. John Kim on running a largely automated private practice with no front desk staff while keeping his hospital role.
Mindset · Ep 15 · Mar 19, 2025The Exit Plan: Burned Out by InsuranceKayla Nettleton on planning your way out of insurance-based care toward a private-pay practice that fits your life.
Marketing · Ep 14 · Mar 5, 2025Making Your Practice the Obvious ChoiceDr. Paul Thomas shares repeatable, low-cost marketing for a private-pay practice, from employer contracts to community outreach.
Mindset · Ep 13 · Feb 26, 2025The Entrepreneurial Shift Clinicians Must MakeDr. Maryal Concepcion on the business-owner mindset it takes to market, brand and grow a direct-pay practice.
Growth · Ep 12 · Feb 12, 2025What No One Tells You About Running a Direct-Pay PracticeDr. Vasanth Kainkaryam on the mindset, money and marketing realities of building a direct care practice from the ground up.
Branding · Ep 11 · Jan 22, 2025Avoid Costly Mistakes: Is Your Practice at Risk?Healthcare attorney Doris Dike on protecting your brand: logos, trademarks, contracts, patient forms and website accessibility.
Marketing · Ep 10 · Nov 27, 2024No Marketing Budget? Full Practice, No Ads.Dr. Kissi Blackwell built a 700-patient DPC practice through pre-launch enrollment, media coverage and networking, not ads.
Growth · Ep 9 · Nov 13, 2024Win Employers, Scale Your PracticeDr. Tanner Moore on growing his DPC through employer partnerships, his three-sales approach and LinkedIn outreach to brokers.
Growth · Ep 8 · Oct 30, 2024Discomfort Drives Patient GrowthDr. Harpreet Tsui on growing her DPC from 35 to 200 patients by stepping into her community and leaning into discomfort.
Branding · Ep 7 · Oct 23, 2024Ditch the “I Treat Everything” ApproachOCD specialist Lindsay McGovern, LCSW, on how niching down turned a struggling generalist practice into a thriving private-pay one.
Marketing · Ep 6 · Oct 2, 2024Your Network Is Your Net WorthVeronica Whitermore, LMHC, on growing a cash-pay therapy practice through relationships and referrals instead of ads or panels.
Marketing · Ep 5 · Sep 18, 2024Timeless Marketing for Modern-Day CliniciansTherapist Wendy Blackwood shares the referral, niche and local marketing lessons from building her practice over 20 years.
Growth · Ep 4 · Sep 4, 2024Residency by Day, DPC by Night: One Doctor's Unconventional Path to Practice OwnershipDr. Ageena Hass on launching a DPC practice during residency, from marketing and house calls to realistic growth expectations.
Marketing · Ep 3 · Aug 28, 2024Always Booked: SEO Fills Therapist's PracticeAbby Wilson, LCSW, on how SEO keeps her fully virtual, cash-pay therapy practice booked without any prior business experience.
Growth · Ep 2 · Aug 21, 2024Growth Strategies: Retirements Spark OpportunityDr. Matthew Mintz on moving from academic medicine to a concierge practice, and the positioning that grew his patient panel.
Branding · Ep 1 · Aug 13, 2024Welcome: Intro to Branding + NichesI kick off the show with the basics of branding and choosing a niche for your independent healthcare practice.
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Read Every Episode Page
- Ep 24: She Turned $300 in Ads Into Over $3,000
- Ep 23: The CEO Shift: A Transition Clinicians Don't Prepare For
- Ep 22: From 100 to 1,500 Monthly Visitors: How SEO Built Her Practice
- Ep 21: This Cash-Pay Practice Scaled Fully on a Pay-Per-Visit Model
- Ep 20: Fifty Cash-Pay Patients in Her First 90 Days
- Ep 19: When the Plan “Fails,” Pivot.
- Ep 18: You Don’t Need More Patients, You Need a Clearer Vision
- Ep 17: Followers to Patients: How Instagram Fueled Her First 50 Patients
- Ep 16: Your Practice on Autopilot: Running a Practice Without Staff
- Ep 15: The Exit Plan: Burned Out by Insurance
- Ep 14: Making Your Practice the Obvious Choice
- Ep 13: The Entrepreneurial Shift Clinicians Must Make
- Ep 12: What No One Tells You About Running a Direct-Pay Practice
- Ep 11: Avoid Costly Mistakes: Is Your Practice at Risk?
- Ep 10: No Marketing Budget? Full Practice, No Ads.
- Ep 9: Win Employers, Scale Your Practice
- Ep 8: Discomfort Drives Patient Growth
- Ep 7: Ditch the “I Treat Everything” Approach
- Ep 6: Your Network Is Your Net Worth
- Ep 5: Timeless Marketing for Modern-Day Clinicians
- Ep 4: Residency by Day, DPC by Night: One Doctor's Unconventional Path to Practice Ownership
- Ep 3: Always Booked: SEO Fills Therapist's Practice
- Ep 2: Growth Strategies: Retirements Spark Opportunity
- Ep 1: Welcome: Intro to Branding + Niches
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