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Alexa
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Join date: Jul 3, 2024
About
Hey there! I'm Alexa, the creative force behind The Kiln'ishen's Atelier. For over 15 years, I've been crafting standout brands, with a focus on the direct cash pay model since 2016. I've designed more than 150 sites and brands for entrepreneurs, with over 50 of those specifically for private practices. My passion? Igniting your entrepreneurial spirit and bringing your vision to life.
Join me on this exciting journey as I share my experiences and hard-earned insights. Together, we'll turn your unique approach to healthcare into a brand that truly reflects who you are. Ready to make your mark in the world of private practice? Let's get started!
Posts (10)
Feb 28, 2026 ∙ 6 min
Your Website is Your Digital Receptionist (And She’s Ignoring Your Patients)
If you walked into a high-end, private-pay clinic and the receptionist didn’t look up from her phone, didn’t greet you, and pointed vaguely at a stack of dusty medical journals when you asked a question, you’d walk out. Fast. You wouldn’t care if the doctor inside graduated top of their class at Johns Hopkins. You wouldn’t care if they had thirty years of experience. The vibe was off. The entry point was broken. You didn’t feel seen, safe, or even acknowledged. I say this with love: For...
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Feb 27, 2026 ∙ 5 min
Does Private Practice SEO Really Matter in 2026? (The Truth About AI Search)
If you’ve been waiting for the “death of SEO” so you can finally stop caring about your website… I have bad news. Search is more alive than ever, it’s just no longer a tidy list of blue links and polite suggestions. It’s AI summaries, instant answers, “recommended providers,” and tools that decide who gets mentioned before a patient ever clicks anything. So yes: SEO still matters. But not in the “sprinkle keywords” way. In 2026, SEO is about one thing: Being the clinician the internet trusts...
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Jul 18, 2025 ∙ 2 min
You’re Already Doing Sales (You Just Call It “Good” Care)
You’ve probably heard it before: “You need to get better at sales.” You didn’t leave the insurance hamster wheel just to pick up a new...
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