top of page



What Good Is a Gorgeous Site If No One Sees It?
Let’s talk about something most private-pay clinicians don’t realize until they’re already deep in it: A gorgeous website is not the...

Alexa
Apr 232 min read


Are You Showing Up for Your Brand?
You Might Not Like This, But You Need to Hear It: If You’re Not Showing Up for Your Brand, You’re Holding Your Practice Back! You’ve...

Alexa
Mar 204 min read


The 5 Practice-Killing Mistakes You Don’t Even Know You’re Making
Starting your own direct-pay or private-pay practice is exhilarating—you’re free from insurance headaches and can finally practice...

Alexa
Mar 54 min read


Your Practice’s Secret Weapon (Hint: It’s NOT Your Credentials)
If you think the key to growing your direct-pay practice is your years of training, board certifications, or even your clinical...

Alexa
Feb 252 min read


Your Website Is a Magnet, Not a Billboard
Your website isn’t a static billboard hoping someone glances its way—it’s a magnet, pulling your ideal audience in and keeping them engaged

Alexa
Dec 3, 20242 min read


8 Common Themes I Found Across the Websites I Reviewed
When someone visits your website, it’s like meeting them for the first time—your digital handshake.

Alexa
Nov 26, 20243 min read


Is your brand telling your story—or blending in?
When you’re building a private-pay or direct primary/patient care (DPC) practice, you want every part of it—your office atmosphere,...

Alexa
Nov 13, 20243 min read
bottom of page