If you’ve been waiting for the “death of SEO” so you can finally stop caring about your website… I have bad news. Search is more alive than ever, it’s just no longer a tidy list of blue links and polite suggestions. It’s AI summaries, instant answers, “recommended providers,” and tools that decide who gets mentioned  before a patient ever clicks anything. So yes: SEO still matters. But not in the “sprinkle keywords” way. In 2026, SEO is about one thing: Being the clinician th