Most DPC websites exist but do not convert. If your site is not pre-educating, pre-qualifying, and pre-selling your ideal patient before the first meet and greet, it is doing less than half its job. Here is what a converting DPC website actually looks like and how to build one.

If you've been told your website is custom but it looks almost exactly like your competitor's, something is off. Here's how to tell the difference between a real custom build and a template with a different color palette, and why it matters for your private-pay practice.