You bought the template. It was fast, it launched in a weekend, and now it is live and something is not landing the way you thought it would. The template did its job. The brand is where the gap is. Here is what that looks like in practice.

If you've been told your website is custom but it looks almost exactly like your competitor's, something is off. Here's how to tell the difference between a real custom build and a template with a different color palette, and why it matters for your private-pay practice.