Branding Solo: Building Your Direct-Pay Practice

If you're reading this, you're probably thinking, "Branding? Isn't that for big corporations and fancy marketing teams?" Well, buckle up because we're about to embark on an exciting journey into the world of branding—and trust me, it's not as scary as it sounds!

What you'll learn in this ebook:

1. Intro to Branding for Direct-Pay/Private-Pay Clinicians
2. Core Elements of Your Brand
3. Visual Branding Essentials
4. Effective Brand Messaging through Copywriting
5. The Patient Experience as a Brand Touchpoint
6. Digital Branding for Direct-Pay Practices
7. Community Engagement and Local Branding
8. Implementing Your Brand Strategy
9. Your Brand as a Catalyst for Practice Growth
10. Resources and Tools

Best of all, you don't have to be a designer or marketing expert! Your guide, Alexa, has branded over 50+ direct-pay/private-pay practices and shares practical tips and ideas that will help you!