Marketing · Ep 26 · Nov 11, 2026
From Google To AI: How SEO, AEO And GEO Are Bringing In New Patients
Danielle Stoner Sampson on how SEO, AEO and GEO help your practice get found as search moves to AI.
About This Episode
Danielle Stoner Sampson on how SEO, AEO and GEO help your practice get found as search moves to AI. Hosted by Alexa Torres on The Kliˈnishen's Atelier podcast, real conversations with clinicians building direct-pay, concierge and cash-pay practices. Also on Spotify.
Episode Takeaways
What You’ll Learn
What SEO, AEO and GEO each mean and how they differ
How search moving to AI changes the way new patients find a practice
How to help your practice get found in both Google and AI answers
Listen Now · Ep 26
From Google To AI: How SEO, AEO And GEO Are Bringing In New Patients
Your Guest
Meet The Guest
Danielle Stoner Sampson joins Alexa to explain how search is moving from Google to AI.
Perfect If You Are
Who This Episode Is For
Practice owners who want new patients to find them as search moves from Google to AI.
Quick Answers
Common Questions
What is the difference between SEO, AEO and GEO?
SEO helps your website show up in search results like Google. AEO, answer engine optimization, shapes your content so it can be given as a direct answer. GEO, generative engine optimization, helps your practice be mentioned in AI-generated answers. Danielle Stoner Sampson explains how they bring in new patients.
Why does search moving to AI matter for my practice?
As search moves from Google to AI, patients can find practices through AI answers instead of only a list of links. This episode covers how SEO, AEO and GEO help your practice get found.
Building your own practice website? See our healthcare website templates or hire us.